Graffiti. A protest, a rant, a criticism of society? What’s left of it when marketing, fashion, commercials, designers, galleries, politicians, in short everyone wants a piece of it?
What’s left are those who paint in the shadow and just don’t give a crap about all of that. The hardcore branch of underground graffiti is still here, more alive and driven than ever despite the law, justice, police and ever improving security systems. They remain far away from those who’d like to tame graffiti, put it in a box, label it and sell it.
In 1996, when Montana Colors launched the spraycan which would change graffiti forever, the concept was ‘hardcore’. It spawned from the minds of a handful of train writers in search for a tool worth painting with, in order to express themselves more easily… The MTN Hardcore was born, a high pressure spraycan perfect for the urgent situations steel lovers have to face.
Today, after conquering the world, the Hardcore is reborn almost 20 years later. Staying in touch with the evolution of technologies, the 2.0 version fulfills all expectations. The paint covers better and dries instantaneously, while the pressure remains the same. Of course, most radicals won’t miss the opportunity to point out the irony in an anti-marketing speech which simultaneously promotes a product. To each his own, but Montana Colors passionately started out from scratch and played its part with sincerity, reaching a balance between its mission and sales awareness; a necessity to survive the sharks that soon entered the arena. The Brand from Barcelona stays loyal to its origins and beliefs, remaining independent while creating the best tools for the outcasts of the art world – the bombers and the writers.
Eager to promote this everlasting passion, Montana Colors has carefully picked out footage from all around Europe, courtesy of anonymous graffiti activists whose rage remains intact. This movie is the final result; a tribute to those who experience graffiti with every fiber of their being, as an outlet or escape from daily humiliations of a society corrupt to the bone. A society in which they don’t hesitate to break the rules, in order to feel a bit more… alive.
MTN daily
BARCELONA (BCN)
Fieles a nuestros principios, desde 1994, seguimos apostando por la innovación, la calidad y el respeto a las personas y al medio ambiente. Seguimos siendo una empresa manufacturadora ya que la calidad de nuestro producto lo requiere. Producimos exclusivamente en Barcelona por las misma razones.
No nos dedicamos simplemente al mercado generado por el Graffiti, también nos sentimos parte de este movimiento ya que hemos crecido con él. No somos una multinacional y tampoco somos máquinas, somos personas con una gran pasión por lo que hacemos cada día. ¡Somos la Montana Colors Original! Loyal to our principles, from 1994, we keep investing our energies in development, quality, people & environment. Full respect. We keep manufacturing paint. To keep our quality, for the same reason, we produce exclusively in Barcelona. We don’t feel just like part of a business, we feel ourselves as part of the Graffiti Movement, we grew up with it. We are not a multinational company, we are not machines, we are people with a passion for what we do everyday. We are the Original Montana Colors! www.montanacolors.com |
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[...] This movie is the final result; a tribute to those who experience graffiti with every fiber of their being, as an outlet or escape from daily humiliations of a society corrupt to the bone. A society in which they don’t hesitate to break the rules, in order to feel a bit more… alive. (MTN World) [...]
what’s the book’s name ?(5min 57)
muy interesante video muy emocionante. !
who’s the name of the book?5 min 57?
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It seems like the personal blackbook of NER crew, printed in a professional way. Some people make their personal blackbook this way.
Como se llama la canción del minuto que empieza a sonar en el minuto 16:10?
Gracias por este video tan guapo!!
whats the song at 16:20 ?
whats the name of the song at 16:20???
[...] 3 years after the 1st movie, The MTN Diaries saga is back. Graffiti is still on the menu, but no halls of fame and no galleries this time… Nothing but sweat, rails, chases and raw action. Hardcore 2013′ continues with some subway and train missions in Athens (Greece) and Milan (Italy). The journey ends up in the streets of Paris once again, for a typical day with the PAL crew who take us on a visit of Paris’ Chinatown… after the classic café-croissant. (MTN World) [...]
Sorry the name is Human League “Being Bolied”(2003 digital remastered)