Ah high caliber collaboration is up next. Lacoste Live linked up with Jonone on this short film for the promotion of “capsule collection” designed by the artist himself. The French brand collaborated with the Parisian from 156 crew in what turned out to be a beautiful result that represents the more instinctive and crude side of graffiti. It looks like the days of Lacoste trying disassociate itself from street culture are long gone.

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Via Allcity

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