
When spoke with Paco Cavero (illustrator, colourist, writer, director, and audiovisual producer) he proposed the idea to produce a mini spot ad for us that would be barely a minute long, and in which the circumstances, uses, and qualities of our Water Based would be represented in a clear and straightforward manner.
He presented us with an everyday situation with a fictional tone, yet with a real character; the illustrator, tattooist, and graffiti artist, Saturno. The resulting motto he outlined was: “If the weather’s no good, you can stay inside and continue enjoying what you like the most.”
The objective: to promote the characteristics of Water Based 100 and 300 as a high quality paint for interior use that also allows for easy manipulation and incorporation of other techniques such as the use of paint brushes and mixing of other colours, thanks to it’s water base.
We hope you enjoy.
Thanks to Saturno for participating, to Alizzz for the music, and of course, to Paco Cavero and his team: photography by Miguel Ángel Viñas and production by Al Díaz and Alicia Albares.
2 What do you think?
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